The Brooklyn Bridge Forest Project: Making a Real Impact with a Click

Disclaimer: This is not investment advice, nor is it a recommendation to buy or sell shares in the company/companies mentioned.

Read Full Disclaimer

The information contained herein is accurate to the best of the author’s knowledge, but the material and interpretations contained herein should be independently verified by any party using this information as part of any research, editorial, or decision making process. Any views expressed here represent the author’s opinion only, and as such readers should do their own research and come to their own conclusions if they are using the opinions contained herein as part of any larger due diligence process. The author may have long or short positions in the companies mentioned and may be buying or selling in the market depending on which way the wind is blowing at any given moment. Opinions are subject to change without notice. Prospective resources, predictions, comparisons, financial projections, and extrapolated metrics are, by their nature, subjective and interpretation dependent. The topics covered are highly speculative and involve a high degree of uncertainty and risk. Speculative companies can and do go to zero. By using this site, you agree that the author(s) and Hydra Capital is/are not responsible for any damages incurred by the use of the presented materials. Anyone reading these blog posts should know that they are the author’s thoughts and opinions, which are not to be confused with or construed as research reports.

I spend a lot of time on the markets. Sometimes I joke that, “If I’m awake, I’m working”. That’s not literally true of course, but in some of those off-market hours I do like to think about how to practically address some of the challenges our planet faces from a variety of angles. Today I’m flagging the Brooklyn Bridge Forest project ( as a first-class example of a design idea that combines sustainability, utility, and beauty into the rejuvenation of a global landmark. This is something where you, as a reader and global citizen, get to choose how the iconic Brooklyn Bridge gets a makeover.

And why do I think this something worthy of your time? Well for one, I know two of the principals behind this proposal, so I know first-hand how real their dedication and passion is when it comes to improving the world through “smart design”. These are people that see everything, and everyone, being connected whether they know it or not. I’m a big proponent of that view, and I’m also a big believer in the fact that design and impact are inherently linked. In a nutshell, the Brooklyn Bridge Forest project (1) ensures sustainable forestry in a Guatemalan rainforest, (2) restores the pedestrian and cycling experience to what it was always intended to be, (3) adds native and diverse microforests at both ends, and (4) raises $20 million of its project funding through sponsorship of sustainably sourced tropical hardwood boards. It’s one of those win-win scenarios that I love to see in the market, but this time I don’t have to click a “buy” or “sell” button, I just make a simple vote.


I’ll let the video above tell the story, but my takeaway is that this is something that makes a lot of sense practically, socially, and environmentally.

After you take the time to watch the above video, if you think this is as good of an idea as I do, then it’s one anonymous click to vote for Brooklyn Bridge Forest and you’ve done your good deed for the year.

If the project wins, I will post an update here.

Thanks for taking the time. Votes can come from anyone, anywhere in the world, so feel free to share this far and wide!!